Our Story

Welcome to the I Am Root Brand website! Explore our menu to shop unique products, check our event calendar, read our blog, and learn about our services. We’re home to @Poetry.Hype, a platform for creative performances, and @ThisorThat.365, which celebrates diverse perspectives year-round.

Root For Each Other

11x14 Art Print

Orignally Painted by Lelynd Hizer

About I Am Root® Our Story:

I Am Root® is more than just a brand; it’s a mission. Founded in 2011 by Dom Root, the company began with a single, clear objective: to actively celebrate and support emerging creatives and entrepreneurs who embody the spirit of the local, underground arts scene.

We are a lifestyle brand specializing in events and media productions that highlight these voices, all rooted in our philosophy—Inspiring All of Mankind by Restoring Often Omitted Traditions (IAMROOT).

Since 2011, we have grown into a dynamic force in the Phoenix Metro Area, successfully curating over 200 events and proudly collaborating with nearly 500 independent creatives. Our dedication to fostering a thriving creative space is strengthened by our partnerships with major institutions like Arizona State University, Maricopa Community Colleges, nonprofits, and various community-led groups.

When you engage with I Am Root®, you are joining a movement built on tradition, authenticity, and the unwavering belief that the most profound art is often found right here, emerging from the community.

Thanks for joining us on this journey!